An Overview
FREE doesn’t always equate to GOOD. In the press release case, some free press release sites do not provide backlinks, or anchor text links, or even any readability at all. In this post, we are going to have an in-depth look into the free press release sites. The free press release sites are gathered from the list I provided in my past post. However, after several usage and test on the sites, I have found out some sites no longer accept free submissions, and some sites are no longer there. I have filtered the list in to 20 press release sites. You can obtain the latest list here.
Search Engine Friendliness
The most important factor of a successful press release campaign is to gather backlinks (under anchor text, if possible). The problem here is, most of the press release sites do not allow in-context backlinks (with anchor text) at all for free submission. And even worse, some sites do not even provide backlinks. So it leaves you wonder, “What’s the point then?”.
The winners, backlinks with anchor-text:
http://www.free-news-release.com/
http://www.freepressreleases.co.uk/
http://www.i-newswire.com/
http://www.prleap.com/
Evil losers, no backlinks if you don’t pay:
http://express-press-release.com
http://www.free-press-release.com
http://www.prfree.com/
Ease of Submission
The truth: everybody hates registration. They need to fill out the long form with particulars that perhaps they filled in millions of times in their entire life. The passwords reminders. The passwords. The email verification. Ahh, just horrible. The best press release site, in my opinion, has to void out the registration part, and make the submission smooth and easy.
Winners (no registration, direct submission):
http://www.click2newsites.com/
http://www.free-news-release.com/
http://www.i-newswire.com/
http://www.pressbox.co.uk/
Losers that frustrates us:
http://www.pr9.net/ <-require different account registration for different company press submission. Damn!
Readership
The second objective (which should be the first) of the press release is getting your message to reach a widespread audience. Some press release sites are visited by thousands of webmasters everyday. Some are like a spam portal full with viagra and cialis, who’s gonna read them?
Well known winners:
http://www.prweb.com/
http://www.prleap.com/
Losers
http://www.free-news-release.com/
http://www.free-press-release.com
http://www.prfree.com/
Conclusion
Actually, any publicity, no matter how small, is a good publicity. Although we particular prefer quality press release sites like PRLeap, PRWeb and I-Newswire, but we normally submit all of the sites. Well it’s free(tell me you don’t like free stuff), so there aren’t too much to complain about, right? :)
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{ 25 comments… read them below or add one }
Sophie 08.12.06 at 3:47 pm
ContractLaboratory.com allows laboratories and science related companies to publish free science and laboratory related press releases and news at http://www.contractlaboratory.com/labclass/news.cfm
cjcm 08.19.06 at 8:37 am
Thank you for this tip. It has helped me at least to evaluate a suitable Press Release site for my blog.
LcF 08.19.06 at 5:56 pm
thanks for the guidelines :)
Iskandar 08.22.06 at 10:01 am
Good job classifying those free web release sites. I had tons of headache looking for the best one.
Your guide is simple and very very helpful. Thanks
Lim CS 08.22.06 at 10:16 am
Thank you for your comments, cjcm, Liew and Iskandar. Glad that you find this useful ;)
Dood 12.01.06 at 11:16 am
Thanks for your ‘experiment’ there.
http://www.AkuBetul.blogspot.com
Mark Felix 01.27.07 at 1:28 pm
This is great, the various ideas and the list of links is fantastic, just to say, my site went online in February 2005 and 95% of my back links are from press releases, but to be honest here, the best pull came from paid releases and that is not to say that free does not get the job done the distribution sites seem to put more effort if you pay for your release.
Mark
Joe Loeppky 01.31.07 at 10:12 pm
http://www.searchbyheadlines.com/login.aspx
Search By Headlines is a unique news site that allows users to search or submit news by headlines. Some unique features… Search news by category of Stock news, private company news, association or non profit news and by industry. Submit news with 3 different rotating headlines!
George 02.21.07 at 3:20 am
Can i suggest a web 2.0 press website:
http://www.newdesignworld.com/press/
Al Bismark 03.09.07 at 6:21 pm
http://www.prleap.com and http://express-press-release.com brought best results to our company. Both sites are very good in controlling the spam and EPR has a vast reach across different US states with their network of more than 10 PR sites…
Anonymous 04.30.07 at 4:15 am
Good guide!
gbonnet 04.30.07 at 10:23 am
Thanks for that analysis! It really helps. Cheers
Web Search 05.16.07 at 12:52 am
I liked that guide thank a lot
insurancegator 06.06.07 at 9:59 pm
he best pull came from paid releases and that is not to say that free does not get the job done the distribution sites seem to put more effort if you pay for your release.
Al
Football Boots 06.08.07 at 3:09 pm
It can be just as cost effective to hire a local PR company to fire out a series of press releases as it is to use the paid online services.
PressAbout 06.12.07 at 11:21 am
A Free Press Release Blog - http://www.PressAbout.com
MacKenzie 06.14.07 at 12:39 am
Two more news release and article submission sites
Submit News by Headlines, keywords and industry
Search By Headlines
http://www.searchbyheadlines.com
Investorideas.com
Submit News, Articles and Research by sector http://www.investorideas.com/NewsUploader/Submission.aspx
Audie 08.06.07 at 11:39 am
much Not right my on now. mind ,
Lenna 09.04.07 at 1:48 pm
haven’t much done today. I gotten ,
Eddie Law 10.29.07 at 12:52 am
Another good piece of work from our Malaysian SEO expert.
matt 12.07.07 at 12:52 am
Prweb isn’t free they want to charge me to put send out a press release
Eric Schwartzman 08.31.08 at 11:33 pm
Thnaks for taking the time to post this. I’m going to reference it in an SEO workshop I’m teaching in Singapore this October. Question: Do you have any experience SEOing Chinese or Indonesian web content?
Rob 10.06.08 at 2:09 pm
Hi Lim,
I know you wrote this post a LONG time ago, but we have this week launched a press release website after spending ages using all of the services you mention (and more!) and coming to the conclusion that free ISN’T necessarily good, but that it can be.
On our site anyone can join and submit free press releases;
Links can be added using anchor text (not gratuitously though!); and
There are NO adverts - that’s NO adsense covering your press release at all.
All press releases are moderated by human beings, though, so not all will make the cut first time. However, we will feature the best and most newsworthy as and when they appear on the homepage, within our features gallery, as well as excerpts from the most recent ten appearing on the homepage until they are replaced - and thumbnails on every release with images. Too much information now, so I’ll stop!
Have a look at http://www.your-story.org for more details.
I’d love to hear your thoughts.
serebinokl 10.13.08 at 9:31 am
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soladof 10.18.08 at 2:00 am
Xrumer 4 ?????? ????????? ??????!!! ??????? ???? ?? ????????:
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