Having speak about Google Penalty in previous post and how we should avoid being penalized by ‘playing safe’, I would like to talk about a group of people, who challenges authorities, who hate playing safe, exploit the loophopes, and do everything opposed the rules. They think they are the rules.
The Black Hat SEOs.
What is Black Hat SEO?
Definition from Wikipedia: “Black hat” SEO are methods to try to improve rankings which are disapproved of by the search engines, typically because they consider such methods deceptive, and unrelated to providing quality content to site visitors.
What do others think about Black Hat SEO?
White hat SEO (opposite of Black Hat): Black Hat SEOs are bunch of spammers. *source unknown
Black Hat SEO: Black Hat SEO is about making the money NOW; White Hat SEO is about making money slowly thru years of work.
Mark Cuban: “…black hats see easy money, they take it. I also know that they are greedy and a jealous bunch. The more they see the more they take..”
What is the greatest joy of Black Hat SEO
Watching a White Hat’s site got banned/penalized/dropped by Google without any reason.
What are their past achievement?
- The ‘Miserable Failure‘ Prank pulled on Bush.
- GoogleWashed Google’s Head of Spam Department - Matt Cutts
- Faking Page Rank 10
Wow, who are these people?
Black hat SEO normally resides at the dark. But there are that could not help themselves from the spotlight :
David Naylor: Aaron Walls (seobook.com) called him “The Top 3 Spammers Of The World”. Moderator of WebMasterWorld and SearchEngineWatch,
Earl Grey: Probably the ‘father of black hat’. Got in the industry and make millions using black hat technique when others do not even realize it existed. Co-created Syndk8 forum. Interesting Reading, Black Hat (EarlGrey) vs White Hat (Randfish) of Search Spam Debate
Irish Wonder: A white hat that turned to the dark side. Author and moderator of Syndk8 forum. Run his own SEO consulting firm.
How can Black Hat SEO get away with all of this?
They could not. Black Hat SEO specialize in finding the loopholes of search engine. Once the search engine side has found out and fix the loophole, most of the black hat’s sites will be gone easily. But unlike White Hat, Black Hat SEOs do not afraid of the risk being penalized (as they have already expect it).
I guess you pretty much have an idea of what are the black hats now. I will make this as a series as obviously, one post is not going to sum up the whole black hat seo thing. So, stay tune!
Coming up, Black Hat SEO Demystified Part II: The Skill Of The Dark Side
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synerjy 02.26.07 at 6:22 pm
Black hat seo techniques can skyrocket your ranking really fast but on the other side, the risk of getting your pages banned from the search engines is very high, you can use them if you don’t care about being banned!! which is usually the case when you try to scam people.