Linkedin is a business professionals social networking website. Like a lot of social networking website, you get a linkback to your own website in the profile page. And what’s even better, Linkedin doesn’t have any nofollow tag on their profile’s outgoing link.
I would like to show you how to optimize your Linkedin profile to get the most out of it.
1. Search Engine Friendly Permanent Link, anyone?
Switch your profile to “Full View”, and use the custom URL. You have 2 options here on what should you input as the URL. You can either:
1) Use your own name / company name (which is what I’m doing)
2) Use your targeted keywords (if it’s still available). 
2. Link your websites there (up to three websites are accepted). Oh, have you just forgotten the importance of anchor text?
Input your websites URL by editing your additional profile. Everyone knows the power of anchor text, it’s the basic of SEO. Don’t forget the basic. Choose “Other:” as your website type instead of “My Company” or “My Blog” (because neither the options can let you use your own anchor text), and there you go.
3. Make your website links available at the front page.
Now you have your search engine friendly profile link, with your websites input and configured with the correct anchor text, please make sure your website links are in the first profile page. If not, edit your public profile, and tick the “websites” checkbox.
4. Water some link love to your profile.
Linkedin has already establish some authority in search engine, half of the work is already done. Now, we have to do our part on giving our profile more links. Link it from your blog/website. Occasionally drop the links when commenting in others blog (instead of using your own blog URL). Link it from your forums signature. Well, I’m not going to mention all other gazillion ways to build links here, am I? :)
So there you go, my SEO guide on optimizing your Linkedin profile.And feel free to add me as your connection: http://www.linkedin.com/in/limcs , my email is: hello at increseo dot com.
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liu 04.25.07 at 1:22 am
ä½ å¥½ï¼ŒI come from China ， English is not very good。所以åªæ˜¯èƒ½ç”¨ä¸æ–‡ï¼ŒSorry 。 我在ä¸å›½ä»Žäº‹ç”µå商务方é¢çš„工作，希望能与交个朋å‹ã€‚
Search Engine Marketing Consultant 04.25.07 at 5:20 am
This is a test of the Linkedin SEO Guide Methodology: 1, 2, 3.
:)
Great Post Lim!
-RL
Lim CS 04.25.07 at 5:28 am
Thanks RL, talking about immediate use of the Linkedin SEO Guide :D
Russell Rockefeller 04.26.07 at 1:31 am
Okay I’ve tested it. I also submitted tags for it with deli.cio.us so if it shows up in a search result under the tags we’ll know this is a smart SEO move.
Free inbound links w00t.
search engine copywriting 04.27.07 at 3:14 am
you could also write articles and point them towards the linkedin page by submitting them to article directories. This list is endless.
Chris Hynes 04.27.07 at 4:39 pm
I didn’t realize you could pick other in the box and put in the anchor text. Thanks for pointing that out!
Ben 04.28.07 at 12:29 pm
Great post. I’ve already updated my linkedin profile and taken advantage of the links. I even got one for the career advice section of my site.
Joris 04.29.07 at 6:06 am
It’s so true what you write, I never realized the advantages you can get from LinkedIn, but I’m surely going to use them in the future. Thx !
Lim CS 04.30.07 at 2:56 pm
Glad you all find it useful. Thanks for the comment and adding me in Linkedin.