Press Releases are crucial part of your SEO and marketing efforts. How and why draft press releases? Read on.
What is a Press Release?
A written communication (short article, mostly) targeted to the news media for the purpose of announcing something as having news value. In the internet context, press release is simply an announcement to gain public attention and search engine benefits thru press release site. An example of press release site that works well in Finland and globally is Mynewsdesk.
The Benefits of Press Release
Only if done correctly, press release can help you:
1) Attract interested visitors immediately
2) Gain permanent backlinks to improve your SERP
3) Getting the same industry outlets to talk about it
4) Improve brand consciousness.
When to write one?
Nowadays, people write and distribute press release whenever they want. But it is important to know there is a time to write a release, and there is a time not to. David Meerman Scott put it best in his free e-book: The New Rules Of PR.
Big news is great, but don’t wait. Write about just about anything that your organization is doing:
CEO speaking at a conference? Write a release.
Win an award? Write a release.
Have a new take on an old problem? Write a release.
Add a product feature? Write a release.
Win a new customer? Write a release.
Publish a white paper? Write a release.
Get out of bed this morning? Okay, maybe not…but you are thinking the right way now!
Writing a better press release
There are hundreds of tips online to teach you how to write a press release. Advice from our PR-specialist Juuso stands out best:
1. Write descriptive headlines that explain why the story is interesting. If you can’t, it isn’t. So don’t put out a press release.
2. Keep them short and factual. 250 words should be the upper limit. By all means link to a website that contains more detailed information.
3. Make the first sentence and the first paragraph work for their living.
4. Always include contact details. Many don’t. What’s the point of that?
5. If you quote anyone, do a real interview and pick a good quote. Customers and independent experts are more interesting that company notables.
6. One writer, one subeditor, one proofreader, one lawyer. Everyone else has an opinion but not a veto.
7. Try writing a letter to your grandmother explaining why the news in the press release is important. Bingo, there’s your opening paragraph.
8. Alternatively try telling a story. What, who, where, when, how and why.
After you finished writing the release it’s time to revise it. This part cannot be emphasized enough. Imagine you have an awesome story, write a pr-piece and send it out only to find out it was filled with grammar errors. Not good.
Distributing Your Press Release
This is where we come in. Having published PR-releases in major news sites and traditional newspapers we have what it takes to get your voice heard.